Ignorance is or was bliss… but not anymore. A few beers in and I highly doubt your wondering how many calories your consuming but your about to get a reality check.
Some of the biggest beer brands, Coors, Budweiser, and Heineken (representing about 80% of the beer consumed) are soon to give full disclosure in a new nutritional label. Calories, carbs, alcohol content, ingredients, appropriate portion size, and alcohol content will adorn the bottle forcing you to take a glance (or give you the stink eye). This is all set to be in full swing by 2020. (So, a few more years of denial).
Consumers interested in living a healthy lifestyle have been putting pressure on the beer industry for years. Why should food be labeled and not alcohol? I see the point. Liquid calories matter. Obviously people care otherwise there wouldn’t be light, ultralight, extra light, premier light, ultra low carb beers…I could go on…the marketing buzz words are endless always catering to the diet j’jour.
Many beers also contain artificial flavors, additional sugars, and preservatives and although it may not stop a beer drinker, many would prefer to know whats in their brew. And no different than the food industry, this may spark breweries to use better quality ingredients. Let’s face it, this move was inevitable. We were buying time.
Counting calories isn’t the only factor in living a heathy lifestyle but knowing calorie content does help us make better choices (or at least aware, you know, that whole knowledge is power thing). A 12 ounce light beer has roughly 120 calories, regular beer about 150 – 180 calories. (I’ve seen a chocolate stout over 300 calories). So, that means four beers watching a ball game sitting on your couch can close in on about 600 calories. Sitting at a sports bar drinking pints brings you closer to 1000 calories. (Thats a double whopper sandwich…fyi).
Side note: 1 serving size equals a 4 ounce glass of wine, 12 ounces of beer, or 1.5 ounce spirit.
By all means am I not saying not to drink. Heavens no! I have 3 kids under age 7…happy hour at our house. Recommended is one drink for women and two for men. Double check that serving size of wine you just poured yourself. (Here’s a good tip- invest in smaller more appropriate size wine glasses and beer mugs…perception is reality).
You know that I know that you know that this is a good thing. Knowledge is bliss in this scenario.